1. History
of futsal industry
Futsal
is fast-paced football game played indoors in a small court using a
small size, low-bounce ball in which favours skillful and creative
play. With a small court, players are constantly placed in strategic
demanding decision-making situations, requiring quick thinking, good
ball control, precise passing and creative solutions. Players are not
only defending or attacking, but, through a comprehensive play
through teamwork, players can create a skillful and exciting game
that challenges each player to have an all-round understanding of the
game. With the booming sports industry today, Futsal is said to be
the world's most played which is small sided sport with 25 million
participants around the world.
There
are many futsal centre in malaysia and the most popular is like Sport
Central Sdn Bhd , Sport 7 Sdn Bhd, Sport Planet Sdn Bhd and many
more. It is assume that there are 71 futsal centre all around
Malaysia and the most futsal centre in Malaysia take place at Kuala
Lumpur. Futsal is a trend among the youth today, so it influence
entrepreneurs to take opportunity by opening the futsal centre to
fulfill the demand from futsal fans.
Malaysia
is currently ranked world number 61 in FIFA futsal ranking (as at
28th November 2011) and 3rd in ASIAN. Malaysia Youth Futsal
Championship 2012 is a nationwide Futsal championship for youth to
regenerate Malaysia's talented youths in the sports of Futsal as to
further enhance Malaysia within the sports industry of the world.
2. The
demand of futsal industry in Malaysia
Futsal
industry is developing into one of a new potential business in
Malaysia today. It is because of the trend and also high potential
customer that we can get from the business. For example, we can see
the tournament that being organize all over the Malaysia. We can see
many participation and also the support from our government help to
give the impact to futsal industry development. From these, we can
see the demand of futsal is developing into huge potential of market.
Football
fever is one of the important things and definitely influence the
most in futsal industry growth. The reason is because we already know
that football is the number one sport in Malaysia and many futsal
players comes from football fans. Below is the example of banner
promoting the futsal competition and it is stated that the
competition is being sponsored by Ministry of Youth and Sports. It
shows that our government take part in promoting and developing
futsal industry in Malaysia. Another things of football that give
impact to demand of futsal is about the fans which named themself as
‘Ultras’. The reason is because, all of the Ultras member is
definitely football and also futsal fans. So, we can conclude that
there will be demand of futsal because of these.
From
all the point that being given above,we can see that futsal demand
will develop into a potential growth and this is our opportunity to
penetrate the futsal market in Malaysia.
3. Prediction
in future of futsal industry
Our
prediction in future of futsal industry is, futsal industry will
become a huge potential market to be involved. In future, we can see
that many futsal centre will operate. It is because the fever of
football and of course futsal will never end. In the future also, we
can see that many teenagers, young adult and also adult will involve
in futsal. It is because, nowadays, Futsal is being promoted as one
of healthy sport parellel with the objective of healthy lifestyle
campaign that organized by Ministry of Youth and Sports.
Another
things that we can see in the future is, the growth of futsal gear
store in Malaysia parallel as the popularity of futsal. This is a
huge opportunity to entrepreneurs who want to involve in this type of
sport. Meanwhile as futsal become a huge hit and popular, the
participation of women in this type of sport will be increase. For
example, we can see the participation of women in futsal in ‘Gol
and Gincu’ movies. From these, we can see that futsal is not a
stereotype of games who dominated by men but also women.
Another
prediction in future of futsal industry is, the sports gear brand
such as Nike, Adidas, Puma and many other will take part in
developing the futsal market by sponsor the national futsal team and
also produce more futsal gear. This will influence the demand of
futsal industry and also help to promote the sport. Another things is
that, there will be many competition being organize by futsal centre
owner and also hopefully the sport will be list in the ‘Sukma’ as
one of the sport that being contested so that will help the growth of
futsal industry in Malaysia.